Want to Grow Followers Fast on Xiaohongshu? Posting Beautiful Pics Isn’t Enough.
As China’s top discovery platform, Xiaohongshu operates with unique algorithmic rules and user preferences. Here are 8 proven strategies to transform from an unknown creator to a popular influencer.
As China’s top discovery platform, Xiaohongshu operates with unique algorithmic rules and user preferences. Here are 8 proven strategies to transform from an unknown creator to a popular influencer.
1. Find Your Unique Niche
Ambiguity kills growth on Xiaohongshu. Define your focus early: beauty tutorials, fitness tips, or home decor inspiration? Stick to 1-2 specific sub-niches. For example, “Plus-Size Office Outfits” attracts a more targeted audience than generic “Daily Outfits.”
2. Design Click-Worthy Covers
Covers are your first impression in Xiaohongshu’s feed. Data shows covers with real faces and bold headlines boost clicks by 300%. Follow these rules:
- Center the subject
- Use vibrant colors
- Keep text minimal
Tools like 醒图 (Xingtu) or 黄油相机 (Butter Camera) help maintain a cohesive visual style.
3. Create “Helpful + Fun” Content
Dry tutorials won’t cut it. Package advice with emotion:
- “3 Secret Whitening Hacks”
- “$700 Worth of Beauty Mistakes”
Add personal stories and humor to humanize your brand.
4. Post at Peak Times
Optimize visibility by posting during these high-traffic windows:
- Morning Rush: 7-9 AM
- Lunch Break: 12-2 PM
- Evening Scroll: 7-10 PM
Weekend posts get 20% more engagement. New accounts should post daily; established creators can post 2-3x/day.
5. Master Hashtags
Mix popular and niche tags:
- Beauty Example: #MakeupTutorial (high-heat) + #DrugstoreMakeup (mid-tail) + #BeginnerMakeupTips (long-tail)
Aim for 5-8 tags per post, with the top 3 containing your primary keywords.
6. Dominate the Comment Section
- Engage proactively: Reply to every comment with 亲切 (gushing) terms like “honey” or “dear.”
- Handle haters gracefully: Use “Thanks for sharing!” to defuse negativity.
- Spark interaction: Ask questions like “Comment ‘1’ if you want a skincare guide!”
7. Cross-Platform Promotion Done Right
- Repurpose content: Adjust titles/covers when sharing to WeChat Video Moments or Weibo.
- Avoid direct links: Write “Find more tips on Xiaohongshu!” in bios instead of posting QR codes.
- Collaborate smartly: Partner with creators of similar follower counts for mutual promotion.
8. Analyze & Adapt
Review metrics weekly in Xiaohongshu’s analytics:
- Benchmarks:
- Click-Through Rate (CTR): ≥5%
- Engagement Rate: likes + saves + comments
- Actionable insights: Duplicate winning content formulas and hide underperforming posts.
Final Tip: Ignore “10k Followers in 7 Days” scams. Sustainable growth comes from solving real problems for your audience with authentic, valuable content.
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